November 24, 2008
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[...] This mimics the traditional advertising world, where large agencies often use small studios for creative ideas. Large agencies provide small shops opportunities to work with platinum clients on challenging projects, while the small studios offer creative and innovative work. Unfortunately for them, the studios are usually cheapened in their role and undervalued. They work within a “black box” undisclosed to the client, who believes the large agency is providing all the work. [...]
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