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6 Comments
effing brilliant
Hmmmm funny when true, but for the most part interactive ADs are twice as talented and skilled as their traditional counterparts. Speaking strictly from experience on both sides.
it depends. am I just taking a commercial and translating it to a flash banner ad? then it’s just a matter of condensing the message. however am I trying to take their message and create an effective website? then it may require me to remove a lot of the touchy feely message stuff and get it to the functional core of what users are looking for. interactive is a different beast than passive advertising message. A website needs to have a call to action and drive your users to those. A simple passive ad in flash doesn’t do the trick at that point.
steve and kaza- haven’t i seen you guys in a few of these before? (“i will now give a long winded answer with a lot of technical jargon to show my boss i live for my job…”)
yeah I actually ran across your graphic posted on teamforty.com I believe. hey are you saying my answer was long winded or you’re about to give a long winded answer?
I’ve yet to encounter an AD with the required design chops. Sadly, they seem to come from executive stock and possess few legitimate skills. They are the pals of incoming VPs. They are fun to play poker with, but lack real artistic insight in most cases.
Maybe I’ve been out of it for awhile. When was the last time you saw an AD creating concept art?
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